Privacy Policy

This Privacy Policy outlines how Gradient GeoData (Gradient Resources Inc.) collects, uses, and protects your personal information across our suite of services, including our geoscience data-management software and our editorial content platform. We are committed to safeguarding your privacy and handling your data with transparency and care.

Data We Collect

We collect information to provide and improve our geodata software services and to operate our website. This data falls into two primary categories: information you provide directly and information collected automatically during your interaction with our platforms.

Information You Provide

This includes personal data you voluntarily submit when registering for our software, requesting a demo, contacting support, or subscribing to newsletters. Examples include your name, email address, company affiliation, job title, and any messages you send. This also extends to information provided when engaging with our editorial content.

Automatically Collected Information

When you visit our website or use our services, we automatically gather certain technical data from your device. This may include your IP address, browser type, operating system, referring URLs, pages viewed, and the dates and times of your visits. This data helps us ensure platform security, functionality, and performance optimization.

Cookies and Tracking Technologies

Our websites use cookies and similar tracking technologies. These tools are essential for core functionality, such as maintaining your login session, and help us understand user preferences to enhance your overall experience.

Types of Cookies Used

We utilise session cookies, which expire when you close your browser, and persistent cookies, which remain to recognise you on future visits. These include necessary cookies for operation, preference cookies, and analytics cookies provided by services like Google Analytics.

Managing Cookie Preferences

You can control cookie settings through your web browser. Most browsers allow you to refuse or delete cookies. Please note that disabling certain cookies may impact the functionality of our website and geodata software platforms.

Analytics and Performance Data

We employ analytics services to understand how visitors interact with our content and software offerings. This analysis enables us to improve site navigation, content relevance, and service performance.

Purpose of Analytics

The primary purpose is to analyse trends, administer the site, track user movements, and gather broad demographic information. This data is aggregated and used internally to make informed decisions about service development and content strategy.

Data Aggregation

Analytics data is typically aggregated and anonymised, meaning it is not used to identify individual users personally. It provides insights into overall audience behaviour and content performance.

Third-Party Services and Data Sharing

We may share your data with trusted third-party service providers who assist us in operating our business, under strict data processing agreements. We do not sell your personal information to third parties for their marketing purposes.

Service Providers

These partners include cloud hosting services like Amazon Web Services (AWS), payment processors for any transactions, and customer support platforms. They process data only as instructed by us to provide their specific service.

Legal and Safety Disclosures

We may disclose information if required by law, such as to comply with a subpoena, or when we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others, investigate fraud, or respond to a government request.

Your Data Rights (GDPR and UK)

If you are located in the United Kingdom, your data is processed in compliance with the UK General Data Protection Regulation (UK GDPR). This grants you specific rights regarding your personal information.

List of Your Rights

Under UK GDPR, your rights include:

  • The right to access the personal data we hold about you.
  • The right to rectification of inaccurate or incomplete data.
  • The right to erasure (‘the right to be forgotten’) in certain circumstances.
  • The right to restrict or object to our processing of your data.
  • The right to data portability, where applicable.

How to Exercise Them

To exercise any of these rights, please contact us using the details in the ‘Contact Information’ section below. We will respond to your request in accordance with UK data protection law.

Data Retention and Security

We retain personal data only for as long as necessary to fulfil the purposes we collected it for, including providing our geoscience software services, or as required to satisfy legal, accounting, or reporting obligations.

Retention Periods

Retention periods vary depending on the type of data and its purpose. For example, customer account data is retained while the account is active and for a period thereafter to comply with legal obligations. Inactive data is securely archived or anonymised.

Security Measures

We implement robust technical and organisational security measures designed to protect your personal data from unauthorised access, alteration, disclosure, or destruction. These include encryption, access controls, secure network configurations, and regular security assessments.

Contact Information

For questions about this Privacy Policy, to exercise your data rights, or to contact our Data Protection Officer, please use the following information. We ask that you reference ‘Privacy Policy’ in your communication for efficiency.

Primary Contact

For all privacy-related inquiries and requests, please email: [email protected]. We will process your request promptly and in accordance with applicable law.

Supervisory Authority

Users in the United Kingdom have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s independent authority for data protection issues. We would, however, appreciate the chance to address your concerns first.

This policy emphasises our ongoing commitment to protecting your data and our dedication to transparency in all our operations.